As I drove into work at 5:45am on black friday I had to smile at the radio announcer describe lines outside retailers, and the madness associated with the day. At least I didn't have lines or unruly behavior (or dealth/injury...see i.e. Walmart) to deal with, or so I thought....
Enter the After-Thanksgiving Webkinz Promotion:
We, like most retailers sell the furry, soft loveable Webkinz, gatekeepers to their own private virtual world.
Well, marketing decided to offer the first 100 customers in our stores a promotion where a customer would get a webkinz for $.01 (normally $12.99).
This brought the crowds....
I was working at our smallest store (2,000 sq foot) and the lines were the length of the store, for people waiting to check out.
We only have 2 cash registers, so for the first 30-45 minutes we were quickly working through the line of customers. It was crazy, frenetic, and somehow both energizing and tiring at the same time.
One hour later we still had a good customer flow, but the pace had changed back to "normal".
Needless to say, even with a lot of $.01 transactions, we did more sales in that one hour, than we sometimes do, total, on our slowest days.....and that was from 7am to 8am on Black Friday.
At least people were decent, and no major issues erupted.....I never saw the store so full of people.
Lots of happy customers.....now I hope to see them again for the rest of the year.
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